WannaCry: The PR Winners

MarketingArticle, Infographic, Media relations, Security, Top 10

Bad news is often good news for security vendors. The media’s appetite for news about high profile hacks, security breaches and ransomware often benefits security vendors to whom the press turn for comment and insight.

The WannaCry ransomware attack on the 12th May 2017 is the most recent major security story. We’ve analysed over 500 articles on the topic within the last 7 days, from within just the top tier UK and US national, business and technology press.

On average, around 1 in 10 technology stories contains a quote from an industry analyst, or reference to analyst research. This figure is much lower when it comes to security related coverage where the press naturally tend to rely much more on security firms and security researchers for comment and opinion. The table below shows the security firms that received the most media coverage around the WannaCry outbreak (click image to enlarge).

WannaCry Press Coverage

WannaCry press coverage: The top 30 security firms

12-19th May 2017

Rank Company
1 Kaspersky Lab
2 Symantec
3 Proofpoint
4 Sophos
5 FireEye
6 Avast Software
7 Rapid7
8 Intel
9 MalwareHunterTeam
10 CrowdStrike
11 Splunk
12 Qihoo 360 Technology
13 Malwarebytes
14 Check Point Software
15 SANS Institute
16 F-Secure
17 Bitdefender
18 RiskSense
19 Recorded Future
20 CyberArk Software
21 McAfee
22 Heimdal Security
23 Mimecast
24 Palo Alto Networks
25 Lookout
26 Comae Technologies
27 Alert Logic
28 Veracode
29 Digital Shadows
30 Fortinet

WannaCry press coverage: The top 10 most quoted executives

12-19th May 2017

Rank Name Company
1 Costin Raiu Kaspersky Lab
2 Sean Dillon RiskSense
3 Rich Barger Splunk
4 Ryan Kalember Proofpoint
5 Jakub Kroustek Avast Software
6 Mikko Hypponen F-Secure
7 Kurt Baumgartner Kaspersky Lab
8 Adam Meyers CrowdStrike
9 Steve Grobman McAfee
10 Chris Wysopal Veracode


The above analysis factors in the prominence of a company or individual within each article in addition to story numbers.

Coverage Reports
Apollo Research help clients benchmark their press coverage against specific competitors, both at corporate and topic level. We also help establish what press coverage has achieved in terms of reaching specific target audiences, such as CIOs or CISOs as well as providing an influencer gap analysis.

If you’d like to see an example report on your company and its competitors please email enquiries@apolloresearch.com


MarketingWannaCry: The PR Winners