PR measurement tools for technology vendors
PR measurement and media evaluation tools have become increasingly important amongst public relations, communications and marketing professionals. Proving the value of PR campaigns and media activity has always been important, but is now increasingly demanded at board level and can be key to securing budget.
Apollo Research works with in-house PR and marketing teams in technology companies across the world. Our media research allows them to assess the impact of their PR activities, as well as make intelligent business decisions about future campaigns.
Apollo Research has a range of products that help to measure and improve PR activities:
Media Coverage Reports:
Benchmark your share of voice against competitors; view your position in relation to key thought leadership topics; identify where to concentrate your efforts and ensure you’re not overlooking relevant influencers. Find out more…
Analyst Source is the ideal tool for anyone looking to improve their analyst relations. Analyst Source allows you to search by company name, topic, country or publication, identifying the analysts that are quoted the most by the media. Find out more…
Journalist profiler is the only tool dedicated to identifying technology journalists. Search by topic, company, country or publication to pin point the journalists that are writing articles and blogs most suited to your current media needs. Find out more…