GDPR in the News

MarketingAnalyst Relations, Media relations, Top 10

Awareness of GDPR is increasing thanks to growing exposure in the press

Press coverage of the General Data Protection Regulation (GDPR) has been building steadily over the last 12 months, with a notable uplift in volume in May and June of this year. GDPR will require organizations to report data breaches within 72 hours or face fines of up to four percent of annual revenues unless the organization can demonstrate that data was encrypted and the keys were protected.

Tech firms have been commenting on the regulations, providing guidance and publishing the results of surveys (typically in relation to companies preparedness and awareness of the regulations). We’ve identified the tech companies that have had the most traction on this topic during the six months to 15th July 2017. The top 30 are indexed against IBM which was the most visible technology brand in the press in relation to GDPR. Click the image to enlarge.

The press have also frequently quoted spokespeople from technology vendors. Below are the top 10 spokespeople most frequently cited in coverage of GDPR.

Journalists regularly quote the views of industry analysts in relation to the regulations. Below are the 5 most cited technology analysts in press coverage relating to GDPR.

 

 

Top 30 Tech Brands in Coverage of GDPR
  1. IBM
  2. Microsoft
  3. Google
  4. Amazon
  5. SAP
  6. NetApp
  7. Informatica
  8. Dell EMC
  9. Netskope
  10. Gemalto
  11. Hewlett Packard Enterprise
  12. Okta
  13. CommVault
  14. NTT Group
  15. TechUK
  16. M-Files
  17. Box
  18. Varonis Systems
  19. Apple
  20. Qualys
  21. Blancco Technology Group
  22. Compuware
  23. ESET
  24. Oracle
  25. AllClear ID
  26. Experian
  27. Capgemini
  28. Gigya
  29. Kaspersky Lab
  30. Fujitsu

 

Coverage Reports
Apollo Research helps clients benchmark their press coverage against specific competitors, both at corporate and topic level. We also help establish what press coverage has achieved in terms of reaching specific target audiences, such as CIOs or CISOs, as well as providing an influencer gap analysis.

If you’d like to see an example report on your company and its competitors please email enquiries@apolloresearch.com

 

MarketingGDPR in the News