WannaCry: The PR Winners

MarketingArticle, Infographic, Media relations, Security, Top 10

Bad news is often good news for security vendors. The media’s appetite for news about high profile hacks, security breaches and ransomware often benefits security vendors to whom the press turn for comment and insight. The WannaCry ransomware attack on the 12th May 2017 is the most recent major security story. We’ve analysed over 500 articles on the topic within the last … Read More

MarketingWannaCry: The PR Winners

Crisis communication

MarketingCrisis Communications, Guest Post, Media relations

Crisis Communications

Getting the planning done NOW By RICHARD MERRIN, MD of Spreckley  It seems like a lifetime ago now, but back in the dark days following the collapse of Lehmans, the mood of the media changed.  The once sunny uplands of the global economy had turned very dark and the media responded accordingly jumping on anything to darken the mood. The end of … Read More

MarketingCrisis communication

Enterprise Collaboration tools remain on trend and in flux

MarketingAnalyst Relations, Apollo Briefing, Media Coverage Reports, Media relations

Enterprise Collaboration

By TAMSIN OXFORD According to Ovum, a research and consultancy firm focused on converging IT, telecoms and media, the era of the tethered employee is coming to a close and the business being further challenged to find collaborative strategies that can improve human engagement and productivity. However, the tools and solutions that play in this space are often criticised for their … Read More

MarketingEnterprise Collaboration tools remain on trend and in flux