Sponsorship: CIOs’ Sporting Preferences

MarketingApollo Target, Influencer Marketing, Infographic, Sponsorship

Sporting Preferences

Sponsorship: CIOs’ Sporting Preferences By RICHARD LAVEN A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in … Read More

MarketingSponsorship: CIOs’ Sporting Preferences

Under the Influence

MarketingApollo Target, Company News, Influence, Influencer Marketing

Under the Influence By TAMSIN OXFORD What is an influencer? These people have rich networks of followers and readers and fans, they are recognised as someone who can provide reliable advice, direction, knowledge and views. They are drivers of change, leaders of trends and makers of public opinion, and they are immensely valuable to brands. The influencer is central to the … Read More

MarketingUnder the Influence

The power of B2B influencers…in numbers

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencers in Numbers

The power of B2B influencers…in numbers By RICHARD LAVEN Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. The program, which we call Apollo Target, has been running for … Read More

MarketingThe power of B2B influencers…in numbers

Influencer Marketing: The growing influence of the IT specialist

MarketingApollo Target, Influence, Influencer Marketing, Infographic

Tech Specialist Blogging

Influencer Marketing: The growing influence of the IT specialist By RICHARD LAVEN Here’s an exercise that’s quite interesting. The following five influencers are all ranked in the top twenty most influential people, news sources and organisations among 3,365 IT managers in Europe and North America: Chris Curran (PriceWaterhouseCoopers) Engadget Forrester Research Wall Street Journal Walt Mossberg (source: Apollo Target) How would you … Read More

MarketingInfluencer Marketing: The growing influence of the IT specialist

Influencer marketing: rising influencers on tech

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencer marketing has become one of the key marketing trends in 2014 and looks as though it is here to stay, forming an integral part of marketing strategies across the globe. But influence isn’t something that is guaranteed, or stays forever, levels of influence fluctuate. People, organisations, groups and events rise and fall in prominence over time depending on what … Read More

MarketingInfluencer marketing: rising influencers on tech