Digital Transformation: moving the media

MarketingApollo Briefing, Article, Digital Transformation

Digital transformation is a movement. It’s a shift that sees the leaders of today step into the markets of tomorrow. It is also still very much a misunderstood phenomenon. The Altimeter report on The State of Digital Transformation (2014) drew the conclusion that whilst a large percentage of respondents said they were undertaking digital transformation within their business, only a relatively … Read More

MarketingDigital Transformation: moving the media