Influencer marketing: rising influencers on tech

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencer marketing has become one of the key marketing trends in 2014 and looks as though it is here to stay, forming an integral part of marketing strategies across the globe. But influence isn’t something that is guaranteed, or stays forever, levels of influence fluctuate. People, organisations, groups and events rise and fall in prominence over time depending on what … Read More

MarketingInfluencer marketing: rising influencers on tech

Who were the most quoted analyst firms in Q3’14?


Industry analysts play a key role within the tech sector. They advise technology vendors on their strategy, product development, positioning; they advise end-users on the procurement of products and services. When corporations make major technology purchases analysts are likely to play a key role in the selection process. Tech companies also need to be alive to the role that analysts play in shaping opinion via … Read More

MarketingWho were the most quoted analyst firms in Q3’14?

Hadoop media landscape


With big data becoming an increasingly essential part of businesses on a global scale, so too has the need to handle this data. Apache Hadoop has been designed as a solution for managing data across multiple computers. This open source software enables businesses to process and utilise massive amounts of data across different locations quickly. As an open source software, … Read More

MarketingHadoop media landscape

The battle of the smartphones


With the imminent release of Apple’s iPhone 6, we thought it appropriate to take a look at how the key players within the smartphone market have been performing within technology media. The results were a little surprising. Smartphones as a topic has been declining for some time now. Apollo Research’s figures show that the number of news stories in the … Read More

MarketingThe battle of the smartphones

Wearable technology is on the rise

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Browsing the news this morning you might notice that wearable technology is prominent in. Wired, TechCrunch and Engadget are just a few of the titles that have their home page’s littered with headlines surrounding the topic.  As intimated in our Hot Topics infographic from May, where we highlighted wearable technology as the fastest rising topic, it is rapidly climbing to become one of techs hottest … Read More

MarketingWearable technology is on the rise

Who are the Top VCs in tech media?

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Apollo Research were recently featured in Hot Topics Tech with our article and infographic looking at the top VCs in tech media. Make sure you check it out: The venture capital industry has been transformed over the last decade, driven in large part by the fact that the number of funds has decreased by 25% since 2003. The consequence is that VC firms, which … Read More

MarketingWho are the Top VCs in tech media?

Brand Control

Will ArnoldArticleLeave a Comment

Ten years ago over 60 per cent of stories in the tech sector were product-based, according to Apollo’s analysis. Often based on press releases, many of the stories followed a similar formula and many media acted much more as titles of record, briefing readers – in far more neutral terms than now – on what had happened. What was thought … Read More

Will ArnoldBrand Control

Budget allocation

Will ArnoldArticle

I once watched a balloon debate in the nineties featuring sales directors from different types of (old) media pitching to media buyers. After each round one of the media would be voted off. Magazines, thanks in part to a witty and ingenious defence (close relationship, trust), clung on till finally losing out to TV (big audiences, emotionally powerful). Media fragmentation … Read More

Will ArnoldBudget allocation

The roller-coaster ride of a hot topic

Will ArnoldArticle

Hot topics – this month, think wearable technology – continue to ride high in stories and in press releases (not of course always the same thing). Little wonder: these topics reflect new technologies and new ways of using technology and audiences need information on this. The challenge for companies in talking about hot topics goes beyond simply taking the opportunity … Read More

Will ArnoldThe roller-coaster ride of a hot topic