Who influences technology analysts?

MarketingAnalyst Relations, Analyst Source, Apollo Target, Infographic

Analysts following

By RICHARD LAVEN, Managing Director, Apollo Research This post is designed to give a few key takeaways from research we’ve conducted into who influences technology analysts.  However, our research revealed too much information for one post on the writers, people, media, organisations and celebrities that are followed most by UK-based technology analysts. So we have published a 32 page report which delves into the … Read More

MarketingWho influences technology analysts?

The top 20 UK tech writers that influence other tech writers

MarketingApollo Target, Company feature, Influence, Influencer Marketing

By RICHARD LAVEN, Managing Director, Apollo Research We’re so used to discussing the extent to which some tech writers influence the buyers of tech products but it’d be good to know who or what influences the tech writers. So armed with a bit of free time over the festive period we decided to do a bit of research and see … Read More

MarketingThe top 20 UK tech writers that influence other tech writers

Media loses clout among Developers

MarketingApollo Target, Developers, Influencer Marketing, Infographic


Technology media and writers no longer hold sway among headline hungry developers, a survey from Apollo Research has shown. A study of more than 55,000 developers across the world has revealed a clear shift in influencer trends, with developers opting to seek news and information from fellow developers and organisations that supply developer tools, over and above industry writers and … Read More

MarketingMedia loses clout among Developers

The changing face of influential media

MarketingApollo Target, Influencer Marketing, Sponsorship, Uncategorized

No Guesswork

By TAMSIN OXFORD There is a new royal in the media kingdom, the offspring of content and the internet and an essential tool for the building of relationships and brands – the influencer. The influencer is focused, targeted and respected. Their opinion valued and their level of user engagement a sweet scent to the organisation seeking new ways of attracting loyal … Read More

MarketingThe changing face of influential media

Sponsorship: CIOs’ Sporting Preferences

MarketingApollo Target, Influencer Marketing, Infographic, Sponsorship

Sporting Preferences

Sponsorship: CIOs’ Sporting Preferences By RICHARD LAVEN A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in … Read More

MarketingSponsorship: CIOs’ Sporting Preferences

Under the Influence

MarketingApollo Target, Company News, Influence, Influencer Marketing

Under the Influence By TAMSIN OXFORD What is an influencer? These people have rich networks of followers and readers and fans, they are recognised as someone who can provide reliable advice, direction, knowledge and views. They are drivers of change, leaders of trends and makers of public opinion, and they are immensely valuable to brands. The influencer is central to the … Read More

MarketingUnder the Influence

The power of B2B influencers…in numbers

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencers in Numbers

The power of B2B influencers…in numbers By RICHARD LAVEN Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. The program, which we call Apollo Target, has been running for … Read More

MarketingThe power of B2B influencers…in numbers

Influencer Marketing: The growing influence of the IT specialist

MarketingApollo Target, Influence, Influencer Marketing, Infographic

Tech Specialist Blogging

Influencer Marketing: The growing influence of the IT specialist By RICHARD LAVEN Here’s an exercise that’s quite interesting. The following five influencers are all ranked in the top twenty most influential people, news sources and organisations among 3,365 IT managers in Europe and North America: Chris Curran (PriceWaterhouseCoopers) Engadget Forrester Research Wall Street Journal Walt Mossberg (source: Apollo Target) How would you … Read More

MarketingInfluencer Marketing: The growing influence of the IT specialist

Influencer marketing: rising influencers on tech

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencer marketing has become one of the key marketing trends in 2014 and looks as though it is here to stay, forming an integral part of marketing strategies across the globe. But influence isn’t something that is guaranteed, or stays forever, levels of influence fluctuate. People, organisations, groups and events rise and fall in prominence over time depending on what … Read More

MarketingInfluencer marketing: rising influencers on tech