Who influences technology analysts?

MarketingAnalyst Relations, Analyst Source, Apollo Target, Infographic

Analysts following

By RICHARD LAVEN, Managing Director, Apollo Research This post is designed to give a few key takeaways from research we’ve conducted into who influences technology analysts.  However, our research revealed too much information for one post on the writers, people, media, organisations and celebrities that are followed most by UK-based technology analysts. So we have published a 32 page report which delves into the … Read More

MarketingWho influences technology analysts?

Engaging with Technology Analysts

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Tech Analyst

Public relations practitioners and organisations need to find ways of communicating with the analyst community. Second of a two-part series, by Tamsin Oxford.  In our first piece we spoke with some of the most influential analysts to find out more about how to strengthen analyst relations. In this, the second part, we are examining how PR agencies and organisations can improve relationships … Read More

MarketingEngaging with Technology Analysts

Aligning analyst relations and media relations

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Media and Analysts

Aligning AR and PR: Insights from the technology industry’s most-quoted analysts First of a two-part series, by Tamsin Oxford.  Apollo Research interviewed some of the most influential and often-quoted analysts to find out what is important to them, what makes them tick and what really ticks them off. Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental … Read More

MarketingAligning analyst relations and media relations

Tech Analyst Firms: Top 5, Q2 2015

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Quote Marks

It’s time for a quarterly update to the Apollo Analyst Rankings. The results are based on coverage within top tier national, business and technology publications with the analysts ranked by their presence in the media. Here are the results for April-June 2015: Most Quoted Firms 1. Gartner 2. Forrester Research 3. IDC 4. IHS 5. Parks Associates Most Quoted Analysts 1. Robert Enderle … Read More

MarketingTech Analyst Firms: Top 5, Q2 2015

Apollo Analyst Rankings: the importance of analyst relations

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Industry analysts provide research, knowledge and expertise which is then often used to assess the competitive landscape, influence corporate buying decisions and to provide the press with independent expert opinion. This alone confirms that building successful & healthy relations with analysts can play a significant role in the success of an organisation. In the last six months Apollo Research has monitored … Read More

MarketingApollo Analyst Rankings: the importance of analyst relations

Tech Analyst Firms: Q4 2014’s TOP 10

MarketingAnalyst Relations, Analyst Source, Article, Top 10

The Apollo Analyst Rankings  At the tail end of last year we saw the first ever Apollo Analyst Rankings. The rankings look at the media presence of industry analyst firms within top tier national, business and technology publications, providing a league table of the Top 10 tech analyst firms by their presence in the media. When compiling the rankings, Apollo ... Read More
MarketingTech Analyst Firms: Q4 2014’s TOP 10