Who’s Who? Analysts in the Press

MarketingAnalyst Relations, Apollo Analyst Ranking, Influencer Marketing, Top 10

It’s time for a long overdue update to the Apollo Analyst Rankings, showing which analysts are being cited the most in editorial coverage. The results are based on coverage within US and UK national, business and technology press. The ranking factors in frequency and prominence of mention. Here are the results for January-June 2017: Top Analysts Rank Analyst Firm 1 Patrick … Read More

MarketingWho’s Who? Analysts in the Press

GDPR in the News

MarketingAnalyst Relations, Media relations, Top 10

Awareness of GDPR is increasing thanks to growing exposure in the press Press coverage of the General Data Protection Regulation (GDPR) has been building steadily over the last 12 months, with a notable uplift in volume in May and June of this year. GDPR will require organizations to report data breaches within 72 hours or face fines of up to four … Read More

MarketingGDPR in the News

Who influences technology analysts?

MarketingAnalyst Relations, Analyst Source, Apollo Target, Infographic

Analysts following

By RICHARD LAVEN, Managing Director, Apollo Research This post is designed to give a few key takeaways from research we’ve conducted into who influences technology analysts.  However, our research revealed too much information for one post on the writers, people, media, organisations and celebrities that are followed most by UK-based technology analysts. So we have published a 32 page report which delves into the … Read More

MarketingWho influences technology analysts?

Engaging with Technology Analysts

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Tech Analyst

Public relations practitioners and organisations need to find ways of communicating with the analyst community. Second of a two-part series, by Tamsin Oxford.  In our first piece we spoke with some of the most influential analysts to find out more about how to strengthen analyst relations. In this, the second part, we are examining how PR agencies and organisations can improve relationships … Read More

MarketingEngaging with Technology Analysts

Aligning analyst relations and media relations

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Media and Analysts

Aligning AR and PR: Insights from the technology industry’s most-quoted analysts First of a two-part series, by Tamsin Oxford.  Apollo Research interviewed some of the most influential and often-quoted analysts to find out what is important to them, what makes them tick and what really ticks them off. Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental … Read More

MarketingAligning analyst relations and media relations

Enterprise Collaboration tools remain on trend and in flux

MarketingAnalyst Relations, Apollo Briefing, Media Coverage Reports, Media relations

Enterprise Collaboration

By TAMSIN OXFORD According to Ovum, a research and consultancy firm focused on converging IT, telecoms and media, the era of the tethered employee is coming to a close and the business being further challenged to find collaborative strategies that can improve human engagement and productivity. However, the tools and solutions that play in this space are often criticised for their … Read More

MarketingEnterprise Collaboration tools remain on trend and in flux

Tech Analyst Firms: Top 5, Q2 2015

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Quote Marks

It’s time for a quarterly update to the Apollo Analyst Rankings. The results are based on coverage within top tier national, business and technology publications with the analysts ranked by their presence in the media. Here are the results for April-June 2015: Most Quoted Firms 1. Gartner 2. Forrester Research 3. IDC 4. IHS 5. Parks Associates Most Quoted Analysts 1. Robert Enderle … Read More

MarketingTech Analyst Firms: Top 5, Q2 2015

Apollo Analyst Rankings: the importance of analyst relations

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Industry analysts provide research, knowledge and expertise which is then often used to assess the competitive landscape, influence corporate buying decisions and to provide the press with independent expert opinion. This alone confirms that building successful & healthy relations with analysts can play a significant role in the success of an organisation. In the last six months Apollo Research has monitored … Read More

MarketingApollo Analyst Rankings: the importance of analyst relations

Tech Analyst Firms: Q4 2014’s TOP 10

MarketingAnalyst Relations, Analyst Source, Article, Top 10

The Apollo Analyst Rankings  At the tail end of last year we saw the first ever Apollo Analyst Rankings. The rankings look at the media presence of industry analyst firms within top tier national, business and technology publications, providing a league table of the Top 10 tech analyst firms by their presence in the media. When compiling the rankings, Apollo ... Read More
MarketingTech Analyst Firms: Q4 2014’s TOP 10