The roller-coaster ride of a hot topic

Will ArnoldArticle

Hot topics – this month, think wearable technology – continue to ride high in stories and in press releases (not of course always the same thing). Little wonder: these topics reflect new technologies and new ways of using technology and audiences need information on this. The challenge for companies in talking about hot topics goes beyond simply taking the opportunity … Read More

Will ArnoldThe roller-coaster ride of a hot topic

Whiteoaks and its MBO

Will ArnoldCompany feature

Twenty-one years ago, in the spare-room of her house in Farnham, a small market-town in the UK, Gill Craig launched the Whiteoaks PR agency. Today, still in Farnham, Whiteoaks commands a fee income of over £4 million ($6.4m), 40 employees and a client-list that includes Honeywell, Teradata and Software AG. It is also six months into an MBO. Across Europe … Read More

Will ArnoldWhiteoaks and its MBO