The battle of the smartphones

MarketingArticle

With the imminent release of Apple’s iPhone 6, we thought it appropriate to take a look at how the key players within the smartphone market have been performing within technology media. The results were a little surprising. Smartphones as a topic has been declining for some time now. Apollo Research’s figures show that the number of news stories in the … Read More

MarketingThe battle of the smartphones

Wearable technology is on the rise

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Browsing the news this morning you might notice that wearable technology is prominent in. Wired, TechCrunch and Engadget are just a few of the titles that have their home page’s littered with headlines surrounding the topic.  As intimated in our Hot Topics infographic from May, where we highlighted wearable technology as the fastest rising topic, it is rapidly climbing to become one of techs hottest … Read More

MarketingWearable technology is on the rise

Who are the Top VCs in tech media?

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Apollo Research were recently featured in Hot Topics Tech with our article and infographic looking at the top VCs in tech media. Make sure you check it out: The venture capital industry has been transformed over the last decade, driven in large part by the fact that the number of funds has decreased by 25% since 2003. The consequence is that VC firms, which … Read More

MarketingWho are the Top VCs in tech media?

Friday Q&A – Ellen Roeckl @ A10 Networks

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Ellen Roeckl Sr Director of Corporate Communications – A10 Networks What is….? The last book you read: “Something wicked comes this way” by Ray Bradbury. I read it years ago in high school, but my daughter is now reading it for school, and I like to read some of the more interesting books in parallel. It makes the last minute help with the … Read More

MarketingFriday Q&A – Ellen Roeckl @ A10 Networks

Brand Control

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Ten years ago over 60 per cent of stories in the tech sector were product-based, according to Apollo’s analysis. Often based on press releases, many of the stories followed a similar formula and many media acted much more as titles of record, briefing readers – in far more neutral terms than now – on what had happened. What was thought … Read More

Will ArnoldBrand Control

Friday Q&A – Scott Baradell @ Idea Grove

MarketingQ&A

Scott Baradell Founder & President – Idea Grove What is….? The last film you watched: Dawn of the Planet of the Apes, which was much better than Rise. Nothing can match the Statue of Liberty reveal from the original of course. The book you should have read but still haven’t: There are many. With three small children at home and another … Read More

MarketingFriday Q&A – Scott Baradell @ Idea Grove

Budget allocation

Will ArnoldArticle

I once watched a balloon debate in the nineties featuring sales directors from different types of (old) media pitching to media buyers. After each round one of the media would be voted off. Magazines, thanks in part to a witty and ingenious defence (close relationship, trust), clung on till finally losing out to TV (big audiences, emotionally powerful). Media fragmentation … Read More

Will ArnoldBudget allocation

Friday Q&A – Clive Longbottom @ Quocirca

MarketingQ&A

Clive Longbottom Co-Founder & Service Director – Quocirca What is….? The last book / film you read: Book: “Snuff” by Terry Preatchet, an excellent all round guy and great social commentator through his books Film: Shanghai Knights – for a little light relief Your favourite waste of time: Wordament – a word game by a team at Microsoft. It’s totally addictive, playing with others … Read More

MarketingFriday Q&A – Clive Longbottom @ Quocirca

Friday Q&A – Eddie Johnson @ ESET

MarketingQ&A

Eddie Johnson Global MarCom Director – ESET What is….? The last book / film you read: Book: ‘The hare with amber eyes’ – Edmund de Waal Film: Her The sporting event you’d pay most to watch / avoid: Watch: Derby County winning the Champions League Final Your favourite waste of time: Liming The best bit of a trans-Atlantic flight: Sleeping The app you cannot do … Read More

MarketingFriday Q&A – Eddie Johnson @ ESET

How confident are you?

MarketingSurvey

  Apollo is undertaking this survey to better understand the current state of PR and marketing within the technology sector. At Apollo Research our efforts are focused around media analysis and PR measurement. We trawl through millions of articles each month analysing sentiments, gathering share of voice and generally measuring the impact of PR & media within the technology industry. … Read More

MarketingHow confident are you?