Share of voice: Marketing automation


In recent years we have seen a huge development within marketing automation. The market has grown from a few small players into a multi billion pound industry attracting some of the largest technology companies in the world. This growth has most likely been driven by the increasing importance of marketing as a business function and therefore a greater demand for solutions … Read More

MarketingShare of voice: Marketing automation

Who were the most quoted analyst firms in Q3’14?


Industry analysts play a key role within the tech sector. They advise technology vendors on their strategy, product development, positioning; they advise end-users on the procurement of products and services. When corporations make major technology purchases analysts are likely to play a key role in the selection process. Tech companies also need to be alive to the role that analysts play in shaping opinion via … Read More

MarketingWho were the most quoted analyst firms in Q3’14?

Hadoop media landscape


With big data becoming an increasingly essential part of businesses on a global scale, so too has the need to handle this data. Apache Hadoop has been designed as a solution for managing data across multiple computers. This open source software enables businesses to process and utilise massive amounts of data across different locations quickly. As an open source software, … Read More

MarketingHadoop media landscape

Q&A – Richard Merrin @ Spreckley Partners


Richard Merrin Managing Director – Spreckley Partners What is…? Your favourite book: “American Psycho” – Brett Easton Ellis… it never fails in its power to shock. The sporting event you’d pay most to watch: I am just not a sports type of guy – if God had meant me to engage in sports and bending down, he would have put packets … Read More

MarketingQ&A – Richard Merrin @ Spreckley Partners

The battle of the smartphones


With the imminent release of Apple’s iPhone 6, we thought it appropriate to take a look at how the key players within the smartphone market have been performing within technology media. The results were a little surprising. Smartphones as a topic has been declining for some time now. Apollo Research’s figures show that the number of news stories in the … Read More

MarketingThe battle of the smartphones

Wearable technology is on the rise

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Browsing the news this morning you might notice that wearable technology is prominent in. Wired, TechCrunch and Engadget are just a few of the titles that have their home page’s littered with headlines surrounding the topic.  As intimated in our Hot Topics infographic from May, where we highlighted wearable technology as the fastest rising topic, it is rapidly climbing to become one of techs hottest … Read More

MarketingWearable technology is on the rise

Who are the Top VCs in tech media?

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Apollo Research were recently featured in Hot Topics Tech with our article and infographic looking at the top VCs in tech media. Make sure you check it out: The venture capital industry has been transformed over the last decade, driven in large part by the fact that the number of funds has decreased by 25% since 2003. The consequence is that VC firms, which … Read More

MarketingWho are the Top VCs in tech media?

Friday Q&A – Ellen Roeckl @ A10 Networks

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Ellen Roeckl Sr Director of Corporate Communications – A10 Networks What is….? The last book you read: “Something wicked comes this way” by Ray Bradbury. I read it years ago in high school, but my daughter is now reading it for school, and I like to read some of the more interesting books in parallel. It makes the last minute help with the … Read More

MarketingFriday Q&A – Ellen Roeckl @ A10 Networks

Brand Control

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Ten years ago over 60 per cent of stories in the tech sector were product-based, according to Apollo’s analysis. Often based on press releases, many of the stories followed a similar formula and many media acted much more as titles of record, briefing readers – in far more neutral terms than now – on what had happened. What was thought … Read More

Will ArnoldBrand Control

Friday Q&A – Scott Baradell @ Idea Grove


Scott Baradell Founder & President – Idea Grove What is….? The last film you watched: Dawn of the Planet of the Apes, which was much better than Rise. Nothing can match the Statue of Liberty reveal from the original of course. The book you should have read but still haven’t: There are many. With three small children at home and another … Read More

MarketingFriday Q&A – Scott Baradell @ Idea Grove