Aligning analyst relations and media relations

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Media and Analysts

Aligning AR and PR: Insights from the technology industry’s most-quoted analysts First of a two-part series, by Tamsin Oxford.  Apollo Research interviewed some of the most influential and often-quoted analysts to find out what is important to them, what makes them tick and what really ticks them off. Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental … Read More

MarketingAligning analyst relations and media relations

Why the ‘golden age of marketing’ hinges on permission and science

MarketingArticle, Guest Post

Golden Age Marketing

Why the ‘golden age of marketing’ hinges on permission and science By RICHARD COOK, Director of Champion Communications  Marketing is undergoing a revolution of sorts. Earlier this year, McKinsey heralded the ‘golden age of marketing’, reporting that up to one trillion USD is being spent on marketing globally. Technologies including analytics, big data and new marketing platforms have empowered marketers to … Read More

MarketingWhy the ‘golden age of marketing’ hinges on permission and science

Media loses clout among Developers

MarketingApollo Target, Developers, Influencer Marketing, Infographic


Technology media and writers no longer hold sway among headline hungry developers, a survey from Apollo Research has shown. A study of more than 55,000 developers across the world has revealed a clear shift in influencer trends, with developers opting to seek news and information from fellow developers and organisations that supply developer tools, over and above industry writers and … Read More

MarketingMedia loses clout among Developers

Crisis communication

MarketingCrisis Communications, Guest Post, Media relations

Crisis Communications

Getting the planning done NOW By RICHARD MERRIN, MD of Spreckley  It seems like a lifetime ago now, but back in the dark days following the collapse of Lehmans, the mood of the media changed.  The once sunny uplands of the global economy had turned very dark and the media responded accordingly jumping on anything to darken the mood. The end of … Read More

MarketingCrisis communication

Enterprise Collaboration tools remain on trend and in flux

MarketingAnalyst Relations, Apollo Briefing, Media Coverage Reports, Media relations

Enterprise Collaboration

By TAMSIN OXFORD According to Ovum, a research and consultancy firm focused on converging IT, telecoms and media, the era of the tethered employee is coming to a close and the business being further challenged to find collaborative strategies that can improve human engagement and productivity. However, the tools and solutions that play in this space are often criticised for their … Read More

MarketingEnterprise Collaboration tools remain on trend and in flux

Apple, Google, Microsoft – in a league of their own

MarketingImage, Media Coverage Reports, Top 10


The tech behemoths continually grab headlines- and eyeballs for media and blog publishers. Each month we publish a league table of the technology companies that received the most media coverage. The composition of top 500 changes quite significantly each month, but companies in the the top 5-10 remain fairly static from one month to the next. A question we’re often asked … Read More

MarketingApple, Google, Microsoft – in a league of their own

The biggest threat

MarketingArticle, DDoS, Security, Top 10


Hacks, attacks and breaches – security experts benefiting from bad news days By TAMSIN OXFORD In July 2015 the Ashley Madison website, famous for connecting people who fancied an affair, was hacked and the names of millions of people were exposed. These individuals all came from different levels of society, professions and the magnitude of the hack, as well as its ramifications, … Read More

MarketingThe biggest threat

Information: Visualised

MarketingArticle, Media Coverage Reports, Top 10

Data visualisation is attracting much media attention, but vendors need to work hard to raise their share of voice within the current editorial landscape. By TAMSIN OXFORD Data visualization, the creation and study of the visual representation of data, is an extraordinary journey that takes the business through the reams of data and information at its disposal and allows for its analysis and … Read More

MarketingInformation: Visualised

Tech Analyst Firms: Top 5, Q2 2015

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Quote Marks

It’s time for a quarterly update to the Apollo Analyst Rankings. The results are based on coverage within top tier national, business and technology publications with the analysts ranked by their presence in the media. Here are the results for April-June 2015: Most Quoted Firms 1. Gartner 2. Forrester Research 3. IDC 4. IHS 5. Parks Associates Most Quoted Analysts 1. Robert Enderle … Read More

MarketingTech Analyst Firms: Top 5, Q2 2015

The changing face of influential media

MarketingApollo Target, Influencer Marketing, Sponsorship, Uncategorized

No Guesswork

By TAMSIN OXFORD There is a new royal in the media kingdom, the offspring of content and the internet and an essential tool for the building of relationships and brands – the influencer. The influencer is focused, targeted and respected. Their opinion valued and their level of user engagement a sweet scent to the organisation seeking new ways of attracting loyal … Read More

MarketingThe changing face of influential media