Enterprise Collaboration tools remain on trend and in flux

MarketingAnalyst Relations, Apollo Briefing, Media Coverage Reports, Media relations

Enterprise Collaboration

By TAMSIN OXFORD According to Ovum, a research and consultancy firm focused on converging IT, telecoms and media, the era of the tethered employee is coming to a close and the business being further challenged to find collaborative strategies that can improve human engagement and productivity. However, the tools and solutions that play in this space are often criticised for their … Read More

MarketingEnterprise Collaboration tools remain on trend and in flux

Apple, Google, Microsoft – in a league of their own

MarketingImage, Media Coverage Reports, Top 10


The tech behemoths continually grab headlines- and eyeballs for media and blog publishers. Each month we publish a league table of the technology companies that received the most media coverage. The composition of top 500 changes quite significantly each month, but companies in the the top 5-10 remain fairly static from one month to the next. A question we’re often asked … Read More

MarketingApple, Google, Microsoft – in a league of their own

The biggest threat

MarketingArticle, DDoS, Security, Top 10


Hacks, attacks and breaches – security experts benefiting from bad news days By TAMSIN OXFORD In July 2015 the Ashley Madison website, famous for connecting people who fancied an affair, was hacked and the names of millions of people were exposed. These individuals all came from different levels of society, professions and the magnitude of the hack, as well as its ramifications, … Read More

MarketingThe biggest threat

Information: Visualised

MarketingArticle, Media Coverage Reports, Top 10

Data visualisation is attracting much media attention, but vendors need to work hard to raise their share of voice within the current editorial landscape. By TAMSIN OXFORD Data visualization, the creation and study of the visual representation of data, is an extraordinary journey that takes the business through the reams of data and information at its disposal and allows for its analysis and … Read More

MarketingInformation: Visualised

Tech Analyst Firms: Top 5, Q2 2015

MarketingAnalyst Relations, Analyst Source, Apollo Analyst Ranking

Quote Marks

It’s time for a quarterly update to the Apollo Analyst Rankings. The results are based on coverage within top tier national, business and technology publications with the analysts ranked by their presence in the media. Here are the results for April-June 2015: Most Quoted Firms 1. Gartner 2. Forrester Research 3. IDC 4. IHS 5. Parks Associates Most Quoted Analysts 1. Robert Enderle … Read More

MarketingTech Analyst Firms: Top 5, Q2 2015

The changing face of influential media

MarketingApollo Target, Influencer Marketing, Sponsorship, Uncategorized

No Guesswork

By TAMSIN OXFORD There is a new royal in the media kingdom, the offspring of content and the internet and an essential tool for the building of relationships and brands – the influencer. The influencer is focused, targeted and respected. Their opinion valued and their level of user engagement a sweet scent to the organisation seeking new ways of attracting loyal … Read More

MarketingThe changing face of influential media

Sponsorship: CIOs’ Sporting Preferences

MarketingApollo Target, Influencer Marketing, Infographic, Sponsorship

Sporting Preferences

Sponsorship: CIOs’ Sporting Preferences By RICHARD LAVEN A few months ago, I was discussing the impact of sports sponsorship with a client. She was considering a sponsorship opportunity connected to Formula 1 and was at the start of her due diligence process to work out whether this was the most cost effective way to reach her target audience of CIOs in … Read More

MarketingSponsorship: CIOs’ Sporting Preferences

Under the Influence

MarketingApollo Target, Company News, Influence, Influencer Marketing

Under the Influence By TAMSIN OXFORD What is an influencer? These people have rich networks of followers and readers and fans, they are recognised as someone who can provide reliable advice, direction, knowledge and views. They are drivers of change, leaders of trends and makers of public opinion, and they are immensely valuable to brands. The influencer is central to the … Read More

MarketingUnder the Influence

The power of B2B influencers…in numbers

MarketingApollo Target, Article, Influence, Influencer Marketing

Influencers in Numbers

The power of B2B influencers…in numbers By RICHARD LAVEN Here at Apollo Research we have an extensive program that analyses the groups that our clients target such as CIOs, Network Managers, Developers, Marketers, etc. to identify not only who influences those groups but also the extent to which they influence them. The program, which we call Apollo Target, has been running for … Read More

MarketingThe power of B2B influencers…in numbers

Influencer Marketing: The growing influence of the IT specialist

MarketingApollo Target, Influence, Influencer Marketing, Infographic

Tech Specialist Blogging

Influencer Marketing: The growing influence of the IT specialist By RICHARD LAVEN Here’s an exercise that’s quite interesting. The following five influencers are all ranked in the top twenty most influential people, news sources and organisations among 3,365 IT managers in Europe and North America: Chris Curran (PriceWaterhouseCoopers) Engadget Forrester Research Wall Street Journal Walt Mossberg (source: Apollo Target) How would you … Read More

MarketingInfluencer Marketing: The growing influence of the IT specialist