The top 10 security people in the news in May 2017

Richard LavenInfluencer Marketing, Media Coverage Reports, Security, Security experts

On the 12th May 2017, the world of cyber security was rocked by the WannaCry ransomware attack. It was the first time that a ransomware attack had probed the public’s consciousness on an international scale, with 24 hour mainstream news stories detailing the nature and subsequent fallout and analysis from the attack. This blanket coverage required comment from security experts … Read More

Richard LavenThe top 10 security people in the news in May 2017

NotPetya – Top 10 Security Brands in the Press

MarketingArticle, Image, Infographic, Media relations, Security, Top 10

The top 10 account for 80% of all security vendor mentions On June 27, less than two months after the WannaCry ransomware attack, a more sinister malware dubbed NotPetya was hitting the headlines. We reported here on which security firms were most frequently cited in coverage of WannaCry. Looking at coverage of NotPetya we see that Kaspersky and Symantec are … Read More

MarketingNotPetya – Top 10 Security Brands in the Press

WannaCry: The PR Winners

MarketingArticle, Infographic, Media relations, Security, Top 10

Bad news is often good news for security vendors. The media’s appetite for news about high profile hacks, security breaches and ransomware often benefits security vendors to whom the press turn for comment and insight. The WannaCry ransomware attack on the 12th May 2017 is the most recent major security story. We’ve analysed over 500 articles on the topic within the last … Read More

MarketingWannaCry: The PR Winners

Who influences technology analysts?

MarketingAnalyst Relations, Analyst Source, Apollo Target, Infographic

Analysts following

By RICHARD LAVEN, Managing Director, Apollo Research This post is designed to give a few key takeaways from research we’ve conducted into who influences technology analysts.  However, our research revealed too much information for one post on the writers, people, media, organisations and celebrities that are followed most by UK-based technology analysts. So we have published a 32 page report which delves into the … Read More

MarketingWho influences technology analysts?

The top 20 UK tech writers that influence other tech writers

MarketingApollo Target, Company feature, Influence, Influencer Marketing

By RICHARD LAVEN, Managing Director, Apollo Research We’re so used to discussing the extent to which some tech writers influence the buyers of tech products but it’d be good to know who or what influences the tech writers. So armed with a bit of free time over the festive period we decided to do a bit of research and see … Read More

MarketingThe top 20 UK tech writers that influence other tech writers

Engaging with Technology Analysts

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Tech Analyst

Public relations practitioners and organisations need to find ways of communicating with the analyst community. Second of a two-part series, by Tamsin Oxford.  In our first piece we spoke with some of the most influential analysts to find out more about how to strengthen analyst relations. In this, the second part, we are examining how PR agencies and organisations can improve relationships … Read More

MarketingEngaging with Technology Analysts

Aligning analyst relations and media relations

MarketingAnalyst Relations, Analyst Source, Influencer Marketing

Media and Analysts

Aligning AR and PR: Insights from the technology industry’s most-quoted analysts First of a two-part series, by Tamsin Oxford.  Apollo Research interviewed some of the most influential and often-quoted analysts to find out what is important to them, what makes them tick and what really ticks them off. Industry analysts offer the media a rich resource for research, knowledge and expertise and play a fundamental … Read More

MarketingAligning analyst relations and media relations

Why the ‘golden age of marketing’ hinges on permission and science

MarketingArticle, Guest Post

Golden Age Marketing

Why the ‘golden age of marketing’ hinges on permission and science By RICHARD COOK, Director of Champion Communications  Marketing is undergoing a revolution of sorts. Earlier this year, McKinsey heralded the ‘golden age of marketing’, reporting that up to one trillion USD is being spent on marketing globally. Technologies including analytics, big data and new marketing platforms have empowered marketers to … Read More

MarketingWhy the ‘golden age of marketing’ hinges on permission and science

Media loses clout among Developers

MarketingApollo Target, Developers, Influencer Marketing, Infographic

Developers

Technology media and writers no longer hold sway among headline hungry developers, a survey from Apollo Research has shown. A study of more than 55,000 developers across the world has revealed a clear shift in influencer trends, with developers opting to seek news and information from fellow developers and organisations that supply developer tools, over and above industry writers and … Read More

MarketingMedia loses clout among Developers

Crisis communication

MarketingCrisis Communications, Guest Post, Media relations

Crisis Communications

Getting the planning done NOW By RICHARD MERRIN, MD of Spreckley  It seems like a lifetime ago now, but back in the dark days following the collapse of Lehmans, the mood of the media changed.  The once sunny uplands of the global economy had turned very dark and the media responded accordingly jumping on anything to darken the mood. The end of … Read More

MarketingCrisis communication