Big data

Will ArnoldWhite paper

The topic of “big data” has been the focus of media attention for quite some time. The internet is awash with content around the subject, but it is becoming increasingly difficult to achieve impact.

This is not to say that the topic is in any less demand or has a lesser importance within the current media landscape, it is suggesting that it is maturing as a topic.

As with anything, topics have a life cycle. In order to achieve the headlines and generate interest with big data stories it is important that your content has developed with the life cycle of the topic.

Will Arnold our Research Director at Apollo has analysed the subject of big data in our FREE WHITE PAPER: Big data… analysing the media coverage.

The white paper looks at how big data has developed as a topic and where it is headed, providing key insights to help PR and marketing professionals the most of the big data boom.

To get your free copy of our white paper:

Big Data Download


Will ArnoldBig data