Apple, Google, Microsoft – in a league of their own

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The tech behemoths continually grab headlines- and eyeballs for media and blog publishers.

Each month we publish a league table of the technology companies that received the most media coverage. The composition of top 500 changes quite significantly each month, but companies in the the top 5-10 remain fairly static from one month to the next. A question we’re often asked is: just how big a difference is there between a company in, say, the top 10 and a company ranked, for example, 50th? The answer is a big difference. There’s even a big gap between first and second place, with Apple receiving coverage volumes of around 80% that of Google.

August Top 10

 

Outside of the top 3 there’s a sharp drop in volume of coverage with 4th placed Sony receiving approximately a third of the coverage Google receives. To further put things into perspective a company such as Kaspersky (ranked 93rd in August) received around 1/100th the volume of coverage achieved by Google.

The Apollo 500 rankings for September are due to be published w/c 12th October. The rankings are based on editorial coverage within an extensive sample of key national, business and technology media. Access the September rankings for free by emailing enquiries@apolloresearch.com

 

MarketingApple, Google, Microsoft – in a league of their own