The 10 tech companies dominating PaaS press coverage

MarketingMedia Coverage Reports, Top 10

During the six months ending 31st July 2017, Platform as a service (PaaS) was mentioned in over 1,100 articles within the main UK and US national, business, and technology press. Platform as a Service is a category of cloud computing that provides a platform to allow developers to build applications and services over the internet. Whilst hundreds of different companies were mentioned within articles on this topic, there were just 10 companies which, between them, accounted for 81% of all vendor related coverage:

Company Share of Coverage (%)
Microsoft (Azure) 23.2
Oracle 17.6
Google 8.6
Amazon (AWS) 8.3
IBM 6.2
SAP 5.3
RedHat 3.7
Salesforce 3.3
Dell EMC 2.5
Broadsoft 2.1

 

 

 

 

Coverage Reports
We help technology companies benchmark their press coverage against specific competitors, both at corporate and topic level. We also help establish what that coverage has achieved in terms of reaching specific target audiences, such as CIOs or CISOs, as well as providing an analyst and journalist gap analysis.

If you’d like to see an example report on your company and its competitors please email enquiries@apolloresearch.com

MarketingThe 10 tech companies dominating PaaS press coverage